{"id":23168,"date":"2026-03-28T10:45:00","date_gmt":"2026-03-28T09:45:00","guid":{"rendered":"https:\/\/elcafedepipa.com\/?p=23168"},"modified":"2026-03-27T14:46:13","modified_gmt":"2026-03-27T13:46:13","slug":"marta-barrachina-destaca-la-gran-aposta-de-castello-per-reforcar-la-seua-competitivitat-i-posicionament-com-a-desti-amb-la-nova-marca-turistica","status":"publish","type":"post","link":"https:\/\/elcafedepipa.com\/index.php\/2026\/03\/28\/marta-barrachina-destaca-la-gran-aposta-de-castello-per-reforcar-la-seua-competitivitat-i-posicionament-com-a-desti-amb-la-nova-marca-turistica\/","title":{"rendered":"Marta Barrachina destaca la gran aposta de Castell\u00f3 per refor\u00e7ar la seua competitivitat i posicionament com a dest\u00ed amb la nova marca tur\u00edstica"},"content":{"rendered":"\n<p>Marta Barrachina destaca la gran aposta de Castell\u00f3 per a refor\u00e7ar la seua competitivitat i posicionament com a dest\u00ed amb la nova marca tur\u00edstica.<\/p>\n\n\n\n<p>La presidenta de la Diputaci\u00f3 de Castell\u00f3 ha acompanyat este divendres a l&#8217;alcaldessa Bego\u00f1a Carrasco en la presentaci\u00f3 oficial de la nova marca tur\u00edstica de la ciutat de Castell\u00f3. El projecte s&#8217;emmarca dins del Pla Estrat\u00e8gic de Turisme desenvolupat pel consistori i busca promocionar la ciutat, refor\u00e7ar el seu posicionament i situar-la en el mapa com una destinaci\u00f3 tur\u00edstica competitiva i referent.<\/p>\n\n\n\n<p>\u201c\u00c9s una marca molt vinculada a la identitat de la capital de la nostra prov\u00edncia i amb la qual es refor\u00e7ar\u00e0 el posicionament de Castell\u00f3, i la prov\u00edncia, per a ser destinaci\u00f3 tur\u00edstica de qualitat els 365 dies de l&#8217;any\u201d, ha ressaltat Marta Barrachina, qui ha incidit en la necessitat d&#8217;esta marca com a \u201cferramenta imprescindible per a competir i destacar\u201d al mateix nivell que altres ciutats espanyoles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marta Barrachina destaca la gran aposta de Castell\u00f3 per a refor\u00e7ar la seua competitivitat i posicionament com a dest\u00ed amb la nova marca tur\u00edstica. La presidenta de la Diputaci\u00f3 de Castell\u00f3 ha acompanyat este divendres a l&#8217;alcaldessa Bego\u00f1a Carrasco en la presentaci\u00f3 oficial de la nova marca tur\u00edstica de la ciutat de Castell\u00f3. El projecte &#8230; <a title=\"Marta Barrachina destaca la gran aposta de Castell\u00f3 per refor\u00e7ar la seua competitivitat i posicionament com a dest\u00ed amb la nova marca tur\u00edstica\" class=\"read-more\" href=\"https:\/\/elcafedepipa.com\/index.php\/2026\/03\/28\/marta-barrachina-destaca-la-gran-aposta-de-castello-per-reforcar-la-seua-competitivitat-i-posicionament-com-a-desti-amb-la-nova-marca-turistica\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Marta Barrachina destaca la gran aposta de Castell\u00f3 per refor\u00e7ar la seua competitivitat i posicionament com a dest\u00ed amb la nova marca tur\u00edstica\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":23169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-23168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-provinciadecastello"],"_links":{"self":[{"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/posts\/23168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/comments?post=23168"}],"version-history":[{"count":1,"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/posts\/23168\/revisions"}],"predecessor-version":[{"id":23170,"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/posts\/23168\/revisions\/23170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/media\/23169"}],"wp:attachment":[{"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/media?parent=23168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/categories?post=23168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elcafedepipa.com\/index.php\/wp-json\/wp\/v2\/tags?post=23168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}